We understand that many franchisees who join the TaxAssist Accountants network, may have limited experience of marketing themselves or a business. That is why we have a large and highly experienced team of marketing and communications professionals on hand to provide extensive training, support and advice to our franchisees.
The Marketing team focuses on generating client leads on behalf of the network and driving marketing initiatives to ensure TaxAssist Accountants maintains its market leading brand position.
We support our franchise network to develop and grow their own business. The team provide initial and ongoing marketing training, assist franchisees in managing their online and social media presence, deliver centralised email campaigns to clients, provide guidance with setting up the right shopfront location and support franchisees with their own local marketing activities.
Below are just some of the marketing initiatives and techniques we use on a local and national level to generate leads (business opportunities) for our network. Further discussion and information is provided on our Discovery Days.
Generating you leads
Our proven client lead generation service delivers the right prospects to grow our franchisees’ practices, with each lead qualified before being transferred to the office in the relevant territory.
We have an experienced in-house, Inbound Sales team, who respond to a high number of lead enquiries generated by the targeted marketing campaigns run on behalf of the network. They are the first friendly voice that a new customer hears, welcoming them into each accounting practice, which supports the chances of winning new business. The combination of targeted marketing activity and qualification of leads, ensures that franchisees are receiving high quality leads for them to convert to client signings. This service is hugely valued by the network and is consistently one of the key sources for practice growth.
Our national marketing
We regularly run national marketing campaigns and we are constantly evolving our marketing strategies. Our network of branded TaxAssist Accountants shops and cars ensures that small businesses will see the brand and recognise our name in the marketplace. All enquiries we receive are qualified at the Support Centre and then sent on to the franchisee.
To kick start your business we provide you with an initial marketing campaign and we will provide you with a number of free leads from our lead generation activities within 12 months (don't worry these won't all be delivered in your first month!). This includes a variety of brand awareness activities through paid digital marketing and social media. We will also provide a telemarketing campaign in your area when you first start.
We will provide you with a responsive website for each office or shop that you open. Your website includes customisable areas, allowing you to share information about you and your team. We will maintain your websites for you, monitoring performance, carrying out regular development, content and enhancements to deliver optimal performance in search engines. We also work with Google and a wide number of key directories to ensure you rank well for local search.
Local marketing and social media
In order to deliver an enhanced level of advertising and support for raising the profile of the TaxAssist Accountants brand in franchisees’ local areas, our Brand Awareness and Client Acquisition Media initiative comprises of social media advertising campaigns, social media management and monthly direct mail campaigns to newly incorporated local businesses. The first twelve months are included in the Franchise Package.
First year’s subscription to a networking group
For your business to meet its full potential, you will need to be actively marketing and networking. We will encourage you to join a networking group if your local group has a vacancy. We will fund your first-year subscription to a networking group of your choice, or support you in setting up your own group.
Stationery starter pack and promotional items
Most of the stationery you should need in the first six months of your operation is supplied as part of the franchise fee. Where appropriate, the stationery is personalised for you. We also include an initial supply of a variety of corporate merchandise and an exhibition banner.
We produce a range of marketing literature for you to display in your office or shopfront, which offers helpful, topical information for your clients and prospects. In addition to a range of print literature, we also deliver digital promotional campaigns on your behalf through email and social media. These email campaigns keep your clients, prospects and referral partners up to date with the latest tax and accountancy news, specifically curated and written for your target market.